Principles of Marketing Kotler 15th Edition Solutions Manual

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Principles of Marketing Kotler 15th Edition Solutions Manual
Principles of Marketing Kotler 15th Edition Solutions Manual
Principles of Marketing Kotler Armstrong 15th Edition Solutions Manual
Principles of Marketing Kotler Armstrong 15th Edition Solutions Manual

*** YOU ARE BUYING the Solution Manual *** 

Name: Principles of Marketing
Author: Kotler Armstrong
Edition: 15th

Type: Solutions Manual

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Principles of Marketing Solution Manual
Principles of Marketing 15th Solution Manual
Principles of Marketing 15th Kotler Armstrong Solutions Manual
Principles of Marketing Kotler Armstrong 15th Edition Solutions Manual

Part I. Defining Marketing and the Marketing Process
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships

Part II. Understanding the Marketplace and Consumers
3. Analyzing the Marketing Environment
4. Managing Marketing Information to Gain Customer Insights
5. Consumer Markets and Consumer Buyer Behavior
6. Business Markets and Business Buyer Behavior

Part III. Designing a Customer-Driven Strategy and Mix
7. Consumer-Driven Marketing Strategy
8. Products, Services, and Brands: Building Customer Value
9. New Product Development and Product Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels: Delivering Customer Value
13. Retailing and Wholesaling
14. Communicating Customer Value: Integrated Marketing Communications Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing: Building Direct Customer Relationships

Part IV. Extending Marketing
18. Creating Competitive Advantage
19. The Global Marketplace
20. Sustainable Marketing: Social Responsibility and Ethics

Appendix 1 Marketing Plan
Appendix 2 Marketing by the Numbers